Mall of Asia is the largest mall in the Philippines and the sixth largest in the world within the SM Central Business Park. Owned and developed by SM Prime, the largest mall chain owner and developer in the Philippines, the mall currently occupies 40 acres of land.
As a contributor to the Mall of Asia branding project, my role was to help create a brand vision. This helped define the brand’s positioning by
As a contributor to the Mall of Asia branding project, my role was to help create a brand vision. This helped define the brand’s positioning by
understanding its brand values, audience and insights, therefore opening opportunities to see the framework for its its long-term objectives for expansion.
By conducting in-depth market research, the 85-page Vision package helped show consumer behavior and preferences, which informed the strategic direction and helped create a better brand narrative.
By conducting in-depth market research, the 85-page Vision package helped show consumer behavior and preferences, which informed the strategic direction and helped create a better brand narrative.
Design Principal:
Cody Clark
Graphic Designer:
Ann Suerto
Cody Clark
Graphic Designer:
Ann Suerto
