The MAK Center is a multidisciplinary institution dedicated to art and architecture, headquartered in the iconic Rudolf M. Schindler House in West Hollywood, California.
The redesign of the MAK Center's visual identity draws inspiration from Tilt-up construction,a pioneering building technique patented in 1908 by Robert Akin.
The new logo refines the system and modernizes the visual language to reflect a dynamic and three-dimensional creative space.


































In late 1949, Pauline Schindler, estranged from her architect husband but living in half of the house they built together painted her side of the interior salmon pink.
To R.M. Schindler, her intolerable act violated a sanctum of modernism and his desire for honest expression of natural materials. This exhibition interprets her act as softening our canonical understanding of house as manifest—softness as resistance. These exhibition posters honor Rudolf’s exploration of furniture design and Pauline’s rebellion.
To R.M. Schindler, her intolerable act violated a sanctum of modernism and his desire for honest expression of natural materials. This exhibition interprets her act as softening our canonical understanding of house as manifest—softness as resistance. These exhibition posters honor Rudolf’s exploration of furniture design and Pauline’s rebellion.





